How Web Designer Is Important For Better SEO Works

In this, the era of digitalization, the way of communication has evolved. Although still widely used, the desktop has lost its previous popularity, and mobile devices are ruling over the reign.

This the trend indicates that from an innovation, the responsive design has turned into a cornerstone of Search Engine Optimization (SEO) strategies. It helps to achieve a better ranking in the search engines. Given this scenario, a worrisome fact is, many professionals and entrepreneurs have not yet adapted to this new reality.

Google is keenly aware of how users can access it, and in its diversity of rated items to rank, it will always benefit from pages that are optimized for tablets and smartphones and therefore responsive in design.

To secure a good ranking in the Search Engine Result Pages (SERP), it's utmost important to keep this in mind while designing a website. This post will help us in understanding how a web Designer New York or any other corner of the globe can help you to serve this purpose. Let’s dig deeper into the same now!!

Award Your Website with Better navigability

When users can't easily navigate through the pages of a site, they tend to leave it quickly. As per the quality standards of Google, the time spent by a visitor on a site is an indicator of the particular site’s quality. Besides, when the website navigation is convenient, visitors tend to return to the site more often, and it increases the conversion rate. Naturally, it helps in achieving a better search engine rank.

Apart from that, the simplified design makes the customer experience more enjoyable, and it helps to increase traffic and brings positive reviews. This kind of experience is decisive in the consumer's journey, impacting the companies’ brand value.

Get Faster Page Loading Speed

Let's face it!! Recent research shows that with the advancement of mobile usage, consumers are increasingly becoming impatient. They tend to abandon sites that take more than a few seconds to load.

A good Web Designer New York or in any region awards your business with a responsive and light weighed website. It helps the pages to load faster on both desktop and mobile devices. Since Google considers load speed, your website can rank better for faster pages, regardless of the platform.

Lower the Bounce Rate

The bounce rate is a metric for times when a user accessed a page but had no interaction with it. When pages have a higher bounce rate, Google interprets this reduced dwell time as a sign that the page content was not relevant to the user. It impairs its ranking.

However, this is not the only possible explanation. It may happen that the content may even be appropriate, but the design was complicated, and the navigation was hard to understand. These may cause the user to leave the site. So, it is essential to upload quality and readable content and maintain a well-architected design. A good web designer will always develop a site keeping these things in mind.

Avoid duplicate content

Some people choose a different path by creating separate desktop and mobile URLs. The problem is that although the URLs are different, the content is the same. Google's algorithms, however, interpret these situations as two separate sites that are copying content from one another as unfair competitors. This impairs the ranking of both.

When your web Designer New York or in any other place create a responsive design, you don't need to create another URL and focus on your SEO strategies on a single site. With a unique URL that is well-suited to different platforms, both users and Google will be pleased. Naturally, it will help in avoiding the ranking issues.

Social Sharing

The best digital marketing strategies exploit the connection between websites and social networks as channels that complement each other. This helps the brand to gain more territory on the web, increases traffic and engages new people, which Google detects. However, when websites are not optimized for mobile, this social sharing is impaired as people find it difficult to navigate through the pages.

Perfect Planning

While designing a website, planning content architecture and page design with responsiveness and SEO ranking factors in mind is more than important. Your web designer New York or in any other region keeps him/herself on the shoes of the consumer.

In this way, he/she adapts every latest trend of a good and SEO optimized website designing. Naturally, it results in a better-ranked, fully optimized and functional website that can please both your users and search engines.

The purpose of designing a website gets served, and you are all set to take your business to the next level! So, what are you waiting for?? Contact the best web designer near you today and enjoy the all-new trends of digital marketing.